RESERVATION AND SALE

The reservation of a hotel services create contractual relationship between the hotel and its guests. Thus, relationship starts as soon as a reservation is made. In hospitality business the agents are given more responsibility to project the room revenues profitably. Therefore, hotel industries generally consider that the reservation is a part of sales department, though the function has traditionally been the part of room division.

In order to know to sale of accommodation, first of all, reservation section is focused primarily in rooms’ availability identification. The reservation personnel, however, should ensure that various types of rooms requested by the different sources are whether available or not. The main objective of reservation is to maximize the room sales at all times so as to increase the room revenue. After automation of he reservation procedure, accurate and correct room number, positions and rate are informed. Then, reservation agents can review room and rate information for the specific date. As a result, requests for specific room types, locations and special features can be constantly acknowledged and quickly confirmed.

The ability of the reservation section to sell more rooms, increasing revenue, promote sales strategies and improve guests’ satisfaction is often cited as an important justification for investing in a front office system. In the front office operation, the main record of room sales are :
• Room reservation charts
• Reservation forms
• Daily arrival and departure list
• Guest index